It is trend

Transformation requires hard work, not deep pockets
Nowadays, few companies escape the need for transformation, a necessary process if they want to be competitive and one that goes beyond the opportunity offered by the digital revolution.
Change management methodologies, such as Kotter’s 8 steps, are already veterans in the management arena. Many years have passed, but the success rate of transformations remains very low, a clear sign that we should question the way in which we approach them.
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People: the most sustainable competitive advantage
David Reyero – March 2014 The search for sustainable competitive advantages has been a strategic focus for many companies, even before it was conceptualized by Michael Porter in the 1980s. “Traditional” strategies provide some solutions: cost optimization, product or service differentiation, brand reputation, specialization, diversification, possession of patents, monopoly situations or the

Why is so difficult to have an innovative culture?
David Reyero – Pharma Market – December 2013 Innovation: something that many organizations attempt, but few achieve Since the beginning of my professional career, I have considered innovation to be a critical issue for long-term business success and I believe that there is a growing consensus in the market as to

This crisis needs different solutions
David Reyero – Hummanova – Diciembre 2011 We must consider alternative people management strategies to find a way out of the present crisis. I believe such alternative strategies are more effective than the solutions applied to date in that the economic context has substantially changed: – Significant drop in sales and

Why should we be optimistic about talent management?
David Reyero – Aedipe Cataluña – May 2013 In recent years I have attended several important forums on management talent and my conclusions thereupon have urged me to write the following lines. In the meetings in question, as a result of the impact of the economic crisis, I perceived significant

The essence of Human resources: the key to business success.
David Reyero – Aedipe Centro – July 2013 In the present year, 2013, I turned 40 and, fortunately, I have not yet suffered the famous, or infamous, “crisis” associated with such an age. I did, however, make the most of the moment and stopped to think about the things I would






