"Young people (millennials, Gen Z, etc) will be the key agents of change in corporate cultural and digital change."
This mantra is quite common in today’s business circles, but I think it’s a big mistake.
Deep and negative changes derived from the coronavirus pandemic that require us to make decisions to look to the future with more enthusiasm and guarantees.
Viktor Frankl was a visionary who, more than 70 years ago, was already reflecting on the limits of personal freedom. "Freedom, however, is not the last word. Freedom is only part of the story and half of the truth. Freedom is in danger of evolving into mere arbitrariness unless it is lived with responsibility," he wrote.
This is the purpose of the Luzón Foundation: to give a voice to these patients and to promote research with the best specialists in the world in this disease unknown to society.